JPG, PNG or WebP: which image format to use
Choosing the right format makes an image look better and weigh less. This is a quick guide to get it right.
Quick summary
| Format | Best for |
|---|---|
| JPG | Photos to share or send |
| PNG | Logos, screenshots and graphics with text or transparency |
| WebP | Images for websites |
| AVIF | Websites that want the smallest possible size |
| GIF | Simple animations |
JPG
It's the most compatible format in the world. It compresses a lot by removing details the eye barely notices, which makes it ideal for photos. It doesn't support transparency and, if saved many times in a row, it loses a little quality each time.
PNG
It saves the image losslessly and supports a transparent background. It's perfect for logos, screenshots and illustrations with sharp edges or text. For photos it usually weighs several times more than a JPG.
WebP
Created for the web, it produces lighter files than JPG and PNG at similar quality, and it also supports transparency. All current browsers open it, although some older programs still don't.
AVIF
It's even more efficient than WebP, but it takes longer to generate and not every program and network accepts it. Use it for websites that want to load as fast as possible.
And for social media?
JPG for photos and PNG for graphics with text. Networks recompress whatever you upload, so you gain nothing from uploading unusual formats.
How to change the format
In the compressor and converter, choose your images and the format in “Convert to”. You can convert several at once and download them in a ZIP.
Reduce file size and change format, even from HEIC.
Compressor and converter